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ValeGroup’s AWS SES Integration

Scalable, reliable, and compliant email delivery — redefined with AWS SES

ValeGroup is a nationally renowned recruitment and advisory firm connecting high-caliber professionals with organizations ranging from innovative startups to Fortune 500 companies. Leveraging proprietary technology and a client-first approach, ValeGroup delivers unmatched results in human capital solutions.

The Challenge

ValeGroup relied on Office 365 for outbound communications and campaign management, including integration with third-party tools like ZoomInfo. However, they encountered several roadblocks:

  • SMTP Relay Limitations impacted the volume and frequency of outreach campaigns.
  • Poor Email Deliverability led to messages landing in spam folders or failing to reach recipients.
  • Domain Reputation Risks threatened the credibility of their primary email domain.
  • Integration Constraints with ZoomInfo hindered the automation and scalability of sales and recruiting campaigns.

 

These challenges collectively impacted their ability to execute timely, large-scale, and high-conversion outreach initiatives.

Why Futuralis
& AWS

ValeGroup turned to Futuralis for its proven expertise in AWS cloud architecture and email service optimization. AWS offered the flexibility, scalability, and compliance features needed to build a modern, efficient email infrastructure.

 

Futuralis proposed an AWS SES-based email delivery architecture integrated with Google Workspace, introducing domain-level separation for bulk emails and leveraging dedicated SES IPs for consistent deliverability.

Our Solution

The AWS-centered solution to meet PCI compliance included:

Futuralis implemented a secure, scalable solution using Amazon Simple Email Service (SES) with the following key components:

  • AWS SES SMTP Integration with Google Workspace as the primary mail platform.
  • Dedicated Sending Domains to isolate marketing traffic and preserve the reputation of ValeGroup’s primary domain.
  • Dedicated IP Pool Assignment within SES to optimize deliverability and ensure IP warm-up for better inbox placement.
  • Automated Email Routing and verified DKIM/SPF settings to comply with best practices in email authentication.
  • ZoomInfo Integration to automate prospecting campaigns through SES SMTP relay.
  • CloudWatch Monitoring & Dashboards for real-time visibility into send volume, bounces, complaints, and delivery success.

 

This architecture empowered ValeGroup to streamline and scale their outbound campaigns without SMTP relay concerns or reputational risks.

Results & Benefits

Protection of Primary Domain
Marketing campaigns were routed through alternate domains, preserving core domain trust.
Scalable Campaign Execution
Email volume capacity increased without constraints from Office 365 limits.
Improved Campaign ROI
Better open and click-through rates led to improved engagement and candidate conversions.
Detailed Email Analytics
SES and CloudWatch metrics enabled insight-driven optimizations.
Reduced Manual Effort
Automation of campaign delivery reduced operational overhead.

About ValeGroup

ValeGroup is a nationally renowned recruitment and advisory firm connecting high-caliber professionals with organizations ranging from innovative startups to Fortune 500 companies. Leveraging proprietary technology and a client-first approach, ValeGroup delivers unmatched results in human capital solutions.

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